With this quicker than anticipated change in the way we do business on the web, everything is speeding up. The way we work needs to adapt as well as expand to handle the needs. This is the only way to be successful in today’s business environment. Here at newkey we have done just that. After the adjustments of using twitter and facebook for social media, has come a new generation of tools for the trade. This includes the new HTML 5 used for the latest browsers, Mobile Editions for browsing the web on the go and Wordpress. The use of Wordpress to be used as a content editor, but fully costumed design templates and graphics.

We have adapted our designs, skills and technology for this wave of changes now emerging. For more details, visit www.newkeymedia.com

Key Points Moving Forward

On a recent podcast for the good, the bad and the ugly of restaurants and food establishments… we think there are some things to take into consideration as well as elaborating on some key points on a food  restaurant websites on how to make the functional as well as look great. 

Imagery and Movement

Imagery is key to what needs to be on the site, as a focal point, the image of the restaurant or food or related industry is all about branding awareness. Show that pasta, the atmosphere of the establishment, Entice the viewers, have those images rotate, (yes) it could be in flash, but use a XML counterpart to upload and change the images often. Alot of the clients we deal with want some kind of movement on the site… So it’s ok, to work with flash… and using the XML to control it, but don’t overload it, and then the flash controls the site… Not good. However Google these days picks up the XML thus controlling the flash on it for optimization… So its a win, win situation for the customer, the designer and the business owner.

Use of Smart Phones and Devices

Most people still use a pc at home, work or public locations to access the internet, even though smart phones are becoming a increase in our society, (such as the apple culture using the iphone, The blackberry users ( some higher models can get flash now), android uses html and  the like). Also, knowing that ” flash” doesn’t work on the iphone, ipad or etc, you can have an alternative rotating gif image behind the flash, so it has movement and something can be seen. 

If you build it…

We think it should be a marriage between all elements that makes a website unique enough for the customer, or end user to be engaged on the website. The idea is to make those who are trigger happy on a website  relax a minute and enjoy the craftsmanship of a fully functional, simple to navigate website. This marriage of elements brings the brand to the end user so they stay on the site longer. The longer they stay, the more they will likely check out the service or visit the establishment. There is so much to say about websites today, as end users demand an experience. They want to be sold, weather its that hot Italian dish at your local restaurant or they want to visit it because of the ambiance of the photos that draw you in.

They WILL come

When you arrive there, it feels like you already have been there, because of the experience from the website,  then the web designer has done their job right, portraying the right message for the right audience. 

In Conclusion

After designing for many food and restaurants in the capital region, we have picked a few examples:

The first one is a  little shop in Glenville New York who marries the gourmet take out catering style to the Desserts, Frosted Cookies and Cakes. After visiting the site, we would say many of you, may want to visit them.

http://www.foodsandfrostings.com 

Others include:

http://www.riverstonemanor.com

http://www.recoverysportsgrill.com

http://www.onereputation.com
(includes most establishments for mazzone management)

We have also had the privilege of working with one other 5 star  banquets facility in the Capital region, to re brand their website.

Foods and Frostings in Glenville New York chooses Newkey Media Solutions for their new website and photography to be used on site and branding purposes. The new site will highlight the many special meals and well as desserts they offer.

WVCR hires Newkey Recording Studios for Commercial Spots Highlighting New Show.

Newkey Media Solutions sister company, Newkey Studios produced 2 new commercial spots for their new show ” Urban Suburban 2, Thursday 11:00 - 1:00 am. The 2 spots supports their brand and gives positive attention to their show.

Newkey Media Solutions has been chosen by Schenectady Christian School to re-develop there new website and use of photography services provided by Newkey. The project will be an exciting venture and will showcase the schools ability to revival the best schools in the Capital Region in academics and athletics.

Newkey Media Solutions expands and joins “The Greater Providence Chamber of Commerce” to provide services in the areas of web design, branding, graphic design, photography and recording services. It was a easy decision to grow the business in a Capital city that has embraced the arts culture. The resources are there and have opened their hands and hearts to welcome Newkey Media Solutions in their community. Newkey is eager and ready to give back to the Road Island area that appreciates true art and doesn’t settle for “good bad design”. Excellence and Quality media is what Newkey Media Provides for each (client) partner and is looking to grow from that talent that is from the great art colleges in the area. As their trademark slogan says,” we’re the creative behind your genius” , they want to bring their branding to Providence and show them what they can do for this up and coming city. Its a great place to grow, live, wok and play and Newkey Media Solutions is proud to be part of it.

Washington Avenue Armory will be using Newkey Media for photography at the shinedown concert on 1/22/10

The Armory Garage in Albany New York partners with Newkey Media Solutions for their branding of their new website, website development and photography. The Armory Garage is also using Newkey’s Photography for their events.

Newkey media will be launching a new websote for Niskyuna Fire District 2 on Friday dec 18, 2009.